
Mina Group Optimizes Specialized Recruitment Using Perfect
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How Mina Group Cut Time-to-Hire by 50% for Specialized Hospitality Roles
About Mina Group
Mina Group is a renowned hospitality company specializing in high-level management and culinary roles, including executive chefs and VPs of operations across multiple restaurant concepts.
The Challenge
Mina Group had a specialized recruitment problem. Executive chefs. VPs of operations. High-level hospitality managers. These weren't roles where you could post and pray. Finding candidates with the precise experience needed was like finding a needle in a haystack.
Kenrick Burkholder, Director of Recruiting, had tried every tool on the market. LinkedIn Recruiter was the default, but it came with limitations. Expensive, even the lighter version. Labor-intensive, with hours spent screening hundreds of profiles. Manual everything, with no learning and no adaptation. Generic matching that couldn't understand specialized hospitality experience.
The reality: post a role, get flooded with applications, manually screen for days to find the right fit. Mina Group needed specialized matching that understood nuanced hospitality experience, quality over quantity to focus on candidates who actually fit, adaptive learning that improved with feedback, and cost efficiency without sacrificing candidate quality.
The Solution
Kenrick discovered GoPerfect and immediately saw the difference.
How It Worked
Smart candidate filtering. Instead of hundreds of irrelevant profiles, GoPerfect narrowed the pool to candidates with the specific experience Mina Group needed. The haystack got smaller. The needle got easier to find.
Adaptive matching. If initial results weren't perfect, GoPerfect learned from the feedback. The platform refreshed and delivered better matches. LinkedIn never did that.
Customizable communication. Different roles needed different tones. Executive chef outreach looked different from VP operations outreach. GoPerfect let them adjust voice for position and seniority level.
User-friendly workflow. No complex setup. No manual screening marathons. Just better candidates, faster.
The shift was immediate. From drowning in unqualified applicants to focusing on a smaller pool with higher match probability.
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"Perfect is a very user-friendly tool for finding qualified candidates quickly."
ā Kenrick Burkholder, Director of Recruiting @ Mina Group
The Results
Mina Group saw measurable impact across their specialized recruiting.
50% reduction in time-to-hire. Positions that used to take months now filled in half the time. 5 successful hires and counting, including executive chefs and operations leaders.
Higher quality candidate pool through adaptive AI matching. Faster interview scheduling with qualified candidates. Better ROI compared to LinkedIn Recruiter costs. A learning platform that improved with every search.
Quality over quantity. That's what Mina Group wanted. That's what GoPerfect delivered. The AI matching kept learning from their feedback, getting smarter about what "qualified" meant for specialized hospitality roles. The platform adapted to their unique needs instead of forcing them to adapt to generic tools.
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